Do you have 1-3 years experience in conference marketing?
Have you got a strong track-record of exceeding results through multichannel marketing campaigns?
Want to work for a fast growing, dynamic events business operating in the global clean energy market?
If yes, please read on...
The Company
A small, highly respected and fast growing conference business operating in the clean energy sector. This is a new role and part of a wider expansion of the business. The company are really passionate about driving smart/clean energy and have a very supportive, friendly and passionate working environment. You would be reporting into the Marketing Director.
The role of Marketing Executive
- Administration: setting up the marketing plan for each campaign, with clear timelines and activities across all channels and updating this daily with progress made and results achieved
- Creative Design: creating commercially impactful logos, landing pages, brochures, email templates, websites, banner adverts, onsite banners and signage
- Design Updates: collating and communicating weekly design amendments to update brochures, email templates, websites, as campaigns progress
- Advertising: maximise awareness of each event through the distribution of press releases, diary listings, LinkedIn adverts, LinkedIn posts, Google AdWords, Google remarketing and banner advertising
- Negotiation: liaising with media partners, sponsors and speakers to agree effective marketing contra-deals and managing the execution of these deals to maximise visibility of their events across the Energy sector
- Emails: Setting up of weekly promo emails, post-event ‘thank-you’ emails, sponsor promotional emails, for distribution via their email marketing system
- Research: working with the programme managers to set up, distribute, analyse and create summary of subject matter surveys
- Libraries: maintaining a central database of media partner contacts, brochure PDFs, event logos, sponsor logos, media partner logos
- List Research: overseeing new data generation with the support of their in-house marketing assistant and external data agency to drive the continuous expansion of their marketing database
Requirements:
- Ideally a 2:1 degree or higher in marketing/business/humanities subject
- 1-3 years conference marketing experience
- Proven track-record of delivering multi-channel marketing campaigns for conferences
- Comfortable working with the latest marketing automation tools such as Salesforce and Pardot
- Take initiative for their own continuous learning and development around the latest digital marketing trends
- Highly articulate (written and verbal), confident and outgoing
- Stable career history
- UK resident
If you tick the above boxes, please apply.