News

News, views and interesting stories from across the industry.

90 Per Cent of Global Population Will Own Mobile by 2020

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The Recruitment Industry needs to get its swagger back

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The New Normal in 2015: ASO Strategies, RTB & Programmatic Marketing

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15 Twitter hacks that will turn you into a Twitter ninja

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How to Turn Around a Sales Slump

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Behind the Magic - discover the secrets of some top sales people

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How to optimise your business with a mobile app

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What Display Ad Sizes Drive the Best Viewability Rates?

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17 New Year's Resolutions for Sales people in 2015

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How are brands driving TV ad viewers online?

Ericsson ConsumerLab discovered that, out of 15,000 people surveyed, 75% use mobile devices at the same time as they watch TV. Nielsen discovered that eight out of 10 global mobile users similarly multitask when they should be paying attention to Eastenders.

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Three Benefits of Programmatic Buying for Mobile

Over the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on the issue that currently has CMOs in a state of sustained concern: programmatic buying.

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