How are brands driving TV ad viewers online?
Ericsson ConsumerLab discovered that, out of 15,000 people surveyed, 75% use mobile devices at the same time as they watch TV. Nielsen discovered that eight out of 10 global mobile users similarly multitask when they should be paying attention to Eastenders.
Three Benefits of Programmatic Buying for Mobile
Over the summer, self-proclaimed media curmudgeon Charles Warner wrote a eulogy of sorts for the publishing industry, dated for July 2020. Albeit creative, the post was a dramatic spin on the issue that currently has CMOs in a state of sustained concern: programmatic buying.
