Thinking of a career in media sales but want to know more?
What is Media Sales?
Media Sales is a term used fairly broadly to describe sales roles within a variety of different media; including advertising within magazines, on radio, on television and on websites, selling delegate places or sponsorship for conferences and events, selling outdoor space (large billboards and poster sites etc) or selling subscriptions and data/information.
Why is a career within media sales so popular with graduates?
A Media Sales career is popular with many graduates because it offers them a career that is varied and challenging and unlike most industries, promotion can be very rapid for high performers. You can for example be running a magazine and its sales team after only a few years. You also earn commission and will therefore be rewarded financially for your successes.
Furthermore, if you secure a job within the right media company, you will appreciate excellent training and development throughout your career. This training will cover sales, management, recruitment, business, marketing and promotion etc.
What will my first job in Media Sales involve?
Your first job in media sales is always challenging, and whilst on the one hand you will be learning many new skills (sales and non-sales), the role itself will not be as varied as the roles that will follow.
Your first media sales job is all about learning the art of selling, and the role will be almost 100% phone based, and you will be working to targets. It is important to understand that in any media sales role you are employed as a sales person, and will therefore have sales targets to achieve (team and personal).
In a typical first media sales job you will be expected to make around 80-100 phone calls a day to various businesses, with the aim of selling them classified advertising in your magazine or persuading them to attend your conference (depending on the role).
Once you have learned the basics of selling and got a good 12 months experience under your belt you can then move into a role that will be more exciting and varied, that may involve face to face, travel etc.
What should my priorities be when finding my first job within media sales?
The media that you sell or indeed the market that you sell in is not particularly important in your first role within Media Sales. What is important is that you find a reputable company that will invest time, resource and money into training you and developing you. The most reputable media sales companies will pay £15k - £19k basic salary (plus commission), which you may find to be a little lower than some smaller or less known media businesses, but you should remember that they will be investing around £15k in the first 12 months alone in training and developing you. This is extremely valuable when starting off your career.