Jobs

Marketing Executive - fast growing events business (smart energy sector)

Job Sector
Marketing
Contract Type
Permanent
Location
London
Salary
Up to £30k basic plus 2% profit share
Job Reference
Media IQ - MxExec-EventsGreen

Do you have 1-3 years experience in conference marketing?

Have you got a strong track-record of exceeding results through multichannel marketing campaigns?

Want to work for a fast growing, dynamic events business operating in the global clean energy market?

If yes, please read on...

The Company

A small, highly respected and fast growing conference business operating in the clean energy sector. This is a new role and part of a wider expansion of the business. The company are really passionate about driving smart/clean energy and have a very supportive, friendly and passionate working environment. You would be reporting into the Marketing Director.

The role of Marketing Executive

  • Administration: setting up the marketing plan for each campaign, with clear timelines and activities across all channels and updating this daily with progress made and results achieved
  • Creative Design: creating commercially impactful logos, landing pages, brochures, email templates, websites, banner adverts, onsite banners and signage
  • Design Updates: collating and communicating weekly design amendments to update brochures, email templates, websites, as campaigns progress
  • Advertising: maximise awareness of each event through the distribution of press releases, diary listings, LinkedIn adverts, LinkedIn posts, Google AdWords, Google remarketing and banner advertising
  • Negotiation: liaising with media partners, sponsors and speakers to agree effective marketing contra-deals and managing the execution of these deals to maximise visibility of their events across the Energy sector
  • Emails: Setting up of weekly promo emails, post-event ‘thank-you’ emails, sponsor promotional emails, for distribution via their email marketing system
  • Research: working with the programme managers to set up, distribute, analyse and create summary of subject matter surveys
  • Libraries: maintaining a central database of media partner contacts, brochure PDFs, event logos, sponsor logos, media partner logos
  • List Research: overseeing new data generation with the support of their in-house marketing assistant and external data agency to drive the continuous expansion of their marketing database

Requirements:

  • Ideally a 2:1 degree or higher in marketing/business/humanities subject
  • 1-3 years conference marketing experience
  • Proven track-record of delivering multi-channel marketing campaigns for conferences
  • Comfortable working with the latest marketing automation tools such as Salesforce and Pardot
  • Take initiative for their own continuous learning and development around the latest digital marketing trends
  • Highly articulate (written and verbal), confident and outgoing
  • Stable career history
  • UK resident

If you tick the above boxes, please apply.

Apply for this role